We think research is exciting.  We run research projects which are objective, but not dry.  We work on projects which help you develop a narrative.  We run projects that will build your knowledge and make you more influential.

How do we do this?

We discuss the brief with you, and we challenge it, because we need to make sure the starting point for the project and its objectives are clear.  That’s the consultancy bit.  Then we design an approach that is fit for purpose.  This is the creative design bit.  The creative process is hard to explain, but then it should be.  We use your existing knowledge as a starting point, and work backwards from the outcomes you want to achieve.  At this point, we’ll come back to you with a draft approach and discuss it with you.  Usually one set of changes - if that - is all it takes before you believe in the approach as much as we do.

During the project itself, we often work with associates.  At all times, you will know who’s responsible for what, and have updates as often as you need.

Then there is the creative interpretation bit.  From the start of data collection, we begin considering the implications and the narrative that the data could contribute to, without closing off any options.  We share our thoughts with you, even if they are very challenging for you.  Over the course of the project, this builds into a clear story, backed up by evidence.

The communication bit is the other component of what we do. We do what we can to make sure that the findings and implications are understood by stakeholders before the final report (if there is indeed a final report), because it is more influential this way.  We will discuss how to do this with you before the project.