Eco-News Release: Ocean Revolution Plastic/Tree-Free
January 6, 2009
Eco-News Release
Ocean Revolution goes Plastic and Tree-Free in 2009
For Immediate Release
6 January 2009, Kauai, Hawaii
Our ocean is swirling with plastic bits, eaten by animals, fouling our beaches and contaminating the food chain. Deforestation and paper mills harm coastal waters around the world.
Yet our mailboxes are jammed with mass-mailings and our bins fill with ever-more plastic stuff.
“We love the ocean, so we live like we love the ocean, and we can do an even better job of walking our talk” said Tim Dykman, co-director of the innovative international grassroots network of ocean activists called Ocean Revolution.
Ocean Revolution is devoting more resources to digital media, social networking, viral marketing and good old-fashioned face-to-face conversations. By strengthening partnerships with cutting edge graphic artists like Max Davis and Shepard Fairey, photographers like Jeffrey Brown and Neil Osborne, and media groups like Hub Communications in San Francisco the folks at Ocean Revolution plan to do even more with less in the coming year and shrink their plastic footprint to zero.
“It’s all about being smart and clean with what we have to work with, and about addressing the ocean crisis head on. Do we really need to use trees and plastic to get our message out there?” says Wallace J. Nichols, founder. “We truly need an Ocean Revolution, made of real personal changes, not just more information about the problems.”
Ocean Revolution will continue to utilize creative new tools to spread the word about protecting the ocean, from innovative business cards to new viral videos about the hazardous practices of the shrimp industry and a family of blogs. Video conference calls using Skype keep ocean revolutionaries connected from California to Mexico to Mozambique to Long Island.
In the past Ocean Revolution has become well known for edgy graphics incorporating unusual design elements like Einstein on a surfboard or Che Guevara wearing a mask and snorkel.
“We’ll continue to grab your attention, surprise you and make you think,” says Nichols.
Among Ocean Revolution’s plastic and tree-free campaigns are shrimpSUCK.org, aDayWithoutPlastic.org and seeTURTLES.org. On the ground projects span from Africa to Latin America, focusing on supporting coastal indigenous leaders through their Native Oceans Council. The SEE Turtles conservation tourism program connects people with places where they can help endangered sea turtles.
“We’ve decided to go plastic and tree-free and we expect that many other groups will do the same, if they haven’t already. It’s just right for us to do,” said Nichols.
For more about Ocean Revolution visit www.oceanrevolution.org and our family of blogs, campaigns and projects visit:
Contact Wallace J. Nichols at wallacejnichols@me.com (831.426.0337) or Tim Dykman at tdykman@oceanrevolution.org for more information or graphics.
Comments Widget