Intended Consequences
Intended Consequences
2008
Recent report from the company that makes the Flip Video , of over 2500 young adults in the UK, (done by Lightspeed Research) device pretty much sums up what we already know: Kids look at media completely differently that adults do. As a matter of fact, the TV generation os making way for the Me-V Generation.
From the UK, the report shows that:
•Half of the kids ages 18-24 use social networking sites everyday.
•42% of young adults ages 25-34 admit the same frequency
•61% of 18-24 year olds spend more time online than watching TV
•Over half of the 25-34 year olds spend more time online than watching TV
•73% of 18-24 year olds watch video online at least once a week
•59% of 25-34 year olds watch video online at least once a week
•The most interesting number is this:
•18% of the 18-24 Year olds create content for online
•17% of the 25-34 year olds create content online
Flip Video president Ray Sangster says “The so called iPod generation is less interested in what's on traditional media and more interested in creating their own content and sharing it with their friends.”
Of course, this research was part of a larger product roll-out by Flip, but is interesting nonetheless to realize the amount of bandwidth that the internet has taken over in our brains.
From TV to Me-V
10/8/08
Flip Video report proves a point: This ain’t your daddy’s generation.