ALEXANDER MANU
ALEXANDER MANU
Alexander Manu is a strategic innovation practitioner, international lecturer and author. He works with executive teams in Fortune 500 companies in industries as diverse as consumer packaged goods, media, advertising, mobile communications and manufacturing. Alexander lectures around the world on innovation, imagination, change agents and strategic foresight. He is a Senior Partner at InnoSpa International Partners, teaches “Innovation, Foresight and Business Design” at the Rotman School of Management, is a Professor at the OCAD University in Toronto and a visiting lecturer at the Wallace McCain Institute for Entrepreneurship.
In his client and research work, Alexander is involved in transforming organizations by exploring and defining new competitive spaces, the development of new strategic business competencies and creation of imaginative innovation methods. He believes that the exploration of possibility requires imagination as a prerequisite for strategic change and innovation.
For over 25 years Alexander has enabled global companies as diverse as Motorola, LEGO, Whirlpool, Nokia, Navteq and Unilever, to develop policies and strategies that address emerging issues through strategic foresight and pre-competitive business models.
Alexander was the Founder (2005) and Director of the Beal Centre for Strategic Creativity, a non-profit research think tank operating in Toronto, where he developed new methodologies in strategic foresight, focusing on the intersection of behavior, technology and business capability.
Author of “Disruptive Business: Desire, Innovation and the Re-Design of Business”, 2010., “Everything 2.0: Redesign your Business Through Foresight
and Brand Innovation”, 2008, “The Imagination Challenge : Strategic Foresight and Innovation for the Global Economy” , 2006, “ToolToys: Tools
with an Element of Play”, 1995, and “The Big Idea of Design”, 1999 , as well as of numerous articles published in national and international periodicals.
His most recent book, “Behaviour Space: Transformation, Pleasure and Business in the Millennial Economy” will be released by Gower Publishing in September 2012.
Alexander has an exceptional and sustained activity as an international lecturer, being invited to give over 450 keynote lectures in 24 countries. A past president of the Association of Chartered Industrial Designers of Ontario, he was elected twice on the board of the International Council of Societies of Industrial Design (ICSID). A past member of various advisory boards active at government levels in Canada and the Far East, he has consulted on foresight strategies for the Department of Canadian Heritage, the China External Trade Development Council, Taiwan Design Centre, Korea Institute of Design Promotion and is a founding member of Design for the World (Barcelona), an international NGO that provides and promotes humanitarian design solutions.
Alexander has been a guest lecturer at over 45 distinguished post secondary institutions around the world. A graduate of the Institute of Fine Arts of Bucharest, Romania. (MDA – Industrial Design 1978), he was elected in 1994
an Academician of the Royal Canadian Academy of Arts (RCA) in recognition to his contribution to the development of design and the visual arts in Canada.
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Alexander Manu at Forum Virium, Helsinki, 2007
COMING SOON:
BEHAVIOUR SPACE: Transformation, Play and Business in the Millennial Economy
by Alexander Manu
Gower Publishing
ISBN: 978-1-4094-4684-2
Hardback
Publication: September 2012
This book is about value creation; it proposes that corporations do not design products or services anymore: they design behaviour spaces.
Facebook is not a product, not a technology, but a behaviour space. Behavior space is a multidimensional construct that includes time, rhythm, motion, attention, retention, a variety of stimuli and a variety of responses. Behavior Space is the ecosystem of dependencies that insure the performance of a human activity and consists of behavioral characteristics and their required media – products, systems, substances, energy – which form part of a set of actions directed toward a similar goal.
A behavior space is a platform for manifest behaviour around specific goals and motivators for action; the product or service is simply the disruptor that enables a new behaviour space to emerge. The size of the behaviour space footprint, represents the potential value a product or service offers; the greater the value potential, the greater the monetization potential.
Behaviour Space advances the idea that play value is essential in achieving satisfaction in the engagement between users and products or services, and in this process, transforming the user through new layers of pleasurable and productive engagement.
The book outlines what gives products and services value for their intended user groups, and how this value can be created, sustained and monetized.
©2011 ALEXANDER MANU
Contact: a.manu@innospainternational.com