ALEXANDER MANU

 
 

Alexander Manu is a strategic innovation practitioner, international lecturer and author. He works with executive teams in Fortune 500 companies in industries as diverse as consumer packaged goods, media, advertising, mobile communications and manufacturing.  Alexander lectures around the world on innovation, imagination, change agents and strategic foresight.  He is a Senior Partner and Chief Imaginator at InnoSpa International Partners, teaches “Innovation, Foresight and Business Design” at the Rotman School of Management, is a Professor at the Ontario College of Art and Design and
in Toronto and a visiting lecturer at the Wallace McCain Institute.

In his client and research work, Alexander is involved in transforming organizations by exploring and defining new competitive spaces, the development of new strategic business competencies and creation of imaginative innovation methods. He believes that the exploration of possibility requires imagination as a prerequisite for strategic change and innovation. 
For over 20 years Alexander has enabled global companies as diverse as Motorola, LEGO, Whirlpool, Nokia, Navteq and Unilever,  to develop policies and strategies that address emerging issues through strategic foresight and pre-competitive business models.

Author of “Everything 2.0: Redesign your Business Through Foresight
and Brand Innovation
”, 2008,  “The Imagination Challenge : Strategic Foresight and Innovation for the Global Economy” , 2006, “ToolToys: Tools
with an Element of Play”, 1995, and “The Big Idea of Design”, 1999 , as well as of numerous articles published in national and international periodicals.
His most recent book, “Disruptive Business: Desire, Innovation and the Re-Design of Business” is scheduled for release in June of 2010 by Gower Publishing. His writings have been translated and published in 11 languages*.

Alexander has an exceptional and sustained activity as an international lecturer, being invited to give over 350 keynote lectures in 23 countries. A past president of the Association of Chartered Industrial Designers of Ontario, he was elected twice on the board of the International Council of Societies of Industrial Design (ICSID). A past member of various advisory boards active at government levels in Canada and the Far East, he has consulted on foresight strategies for the Department of Canadian Heritage, the China External Trade Development Council, Taiwan Design Centre, Korea Institute of Design Promotion and is a founding member of Design for the World (Barcelona), an international NGO that provides and promotes humanitarian design solutions.

Alexander has been a guest lecturer at over 45 distinguished post secondary institutions around the world. A graduate of the Institute of Fine Arts of Bucharest, Romania. (MDA – Industrial Design 1978), he was elected in 1994
an Academician of the Royal Canadian Academy of Arts (RCA) in recognition to his contribution to the development of design and the visual arts in Canada.

•••



* Czech, Danish, Finnish, Italian, Japanese, Korean, Portuguese, Romanian, Spanish, Standard Mandarin and Swedish.












 

Alexander Manu at Forum Virium, Helsinki, 2007

NEWS:

Gower Publishing announces the release, in June of 2010, of “DISRUPTIVE BUSINESS: Desire, Innovation and the Re-Design of Business”
by Alexander Manu

ISBN: 978-0-566-09240-4


A provocative, insightful and timely redefinition of innovation as a human behaviour outcome, a dynamic in constant change requiring the shaping of new responses in business and the economy. Manu believes that organizations must treat innovation not as a process to be managed but as an outcome that changes people’s lives.  The position of  “Disruptive Business”  is that innovation is not a process but an outcome. More precisely: innovation is the moment in which human behavior is being changed by a particular invention, discovery or event, which in this work is referred to as an innovation object. This position challenges the current understanding of innovation, as well as the current ecology in which innovation operates in organizations: its management, methods, tools, language, focus and metrics. The challenge extends to some of the labels currently applied to innovation typologies, such as “disruptive innovation”, seen today as a label addressing purely the technology side of an invention, rather than the more complex motivational and behavioural side. Manu believes that a disruption is not manifest in the moment a new technology is introduced.  The disruption is manifest only when human motivation embraces the technology and allows it to modify – enhance in a beneficial way – everyday life.  The disruption is the human being. Our acceptance and appropriation of new technologies creates the business disruption.
The book  makes the case that successful innovation outcomes are answers to conscious or subconscious goals residing in human motivation.

“Disruptive Business” offers  a new perspective of current behavioural disruptions which are relevant to the continuity of business, as well as a set of practical methodologies for business design, aimed at creating innovation outcomes of value to users.

©2009 ALEXANDER MANU

Contact: a.manu@innospainternational.com














For speaking inquires
please contact Heather MacLean at
heather.maclean@prospeakers.com 
416 420 4525