Essays http://web.me.com/simon.tregidgo/Simon_Tregidgo/Essays I’ve written my fair share of essays and the like, and it never ceases to amaze me that once, sometime in the past, I knew these things. Here you’ll find some of the work I’ve done, and hopefully find some of the articles interesting Failure is not, in itself, a Desirable Outcome of Entrepreneurial Activity. Discuss http://web.me.com/simon.tregidgo/Simon_Tregidgo/Essays/Entries/2007/11/25_Failure_is_not,_in_itself,_a_Desirable_Outcome_of_Entrepreneurial_Activity._Discuss.html fe1d60a7-91bc-41e8-b3cc-91419c035aa1 Sun, 25 Nov 2007 18:41:20 +0000 Marketing Strategy for Swatch (Joint project with Matt Ryan) http://web.me.com/simon.tregidgo/Simon_Tregidgo/Essays/Entries/2004/12/1_Marketing_Strategy_for_Swatch_%28Joint_project_with_Matt_Ryan%29.html 7961773e-ebbe-40e2-a821-d762fbf45f9b Wed, 1 Dec 2004 18:31:08 +0000 Brand Communities http://web.me.com/simon.tregidgo/Simon_Tregidgo/Essays/Entries/2004/2/1_Brand_Communities.html f7395619-d3ba-4ff5-9fbf-b79b77fc9436 Sun, 1 Feb 2004 16:39:53 +0000 Discuss the use of Fear Appeals in Adverts http://web.me.com/simon.tregidgo/Simon_Tregidgo/Essays/Entries/2003/12/15_Discuss_the_use_of_Fear_Appeals_in_Adverts.html 9dfba47d-cfd1-4bdb-9d79-4e1ca8a20cb4 Mon, 15 Dec 2003 16:40:01 +0000 The Influence of Advertising on the Creation of Brand meaning http://web.me.com/simon.tregidgo/Simon_Tregidgo/Essays/Entries/2003/4/1_The_Influence_of_Advertising_on_the_Creation_of_Brand_meaning.html d15f64ab-1a18-4c0b-a876-c7c326458087 Tue, 1 Apr 2003 16:31:27 +0100 Television and VCR’s, Past, Present and Future http://web.me.com/simon.tregidgo/Simon_Tregidgo/Essays/Entries/2002/11/1_Television_and_VCR%E2%80%99s,_Past,_Present_and_Future.html d25ecb84-6ade-461d-a27c-6cfba31a39c9 Fri, 1 Nov 2002 17:48:45 +0000 How useful can Advertising and Sales Promotion be as part of the Marketing Communications Mix http://web.me.com/simon.tregidgo/Simon_Tregidgo/Essays/Entries/2002/11/1_How_useful_can_Advertising_and_Sales_Promotion_be_as_part_of_the_Marketing_Communications_Mix.html a44041c3-632e-4b91-a873-54456ceff785 Fri, 1 Nov 2002 16:40:04 +0000 EEEE, d MMMM yyyy http://web.me.com/simon.tregidgo/Simon_Tregidgo/Essays 5