Neville Anderson     Copywriter/Creative Director

For the past few years I’ve been creating a loved brand in an unloved US healthcare category.  There have been the ads, TV, radio, online, outdoor and the viral activities that have transformed the image of Kaiser Permanente.  But also the process of helping them discover and articulate attributes they never knew they had.  A small portion of the work is here with recent examples for other clients.

Guerilla campaign for Kaiser Permanente