http://web.me.com/marktrek/Apple/Kahala_Mall.html The Apple store Grand Opening in the Kahala Mall, East side of the island of O’ahu, Honolulu, Hawaii, February 10, 2007. It was Apple’s first store opening of 2007. It is in a “second tier” shopping center with very gerrymandered construction. The Barnes and Noble is on a second level that did not exist when the center first opened. The Kahala area is very upscale. Million dollar homes are torn down to build nice places. The Shopping Center is less than four miles from the existing store in the Ala Moana Shopping Center, and two and a half miles from the Waikiki store, but closer to the University of Hawaii. Apple went for a high income area as opposed to opening in the central or West side of the island where any new housing is. The East end of the island is close to being maxed out. There is no more space for new housing. This decision was made despite the opening of a lot of retail space in the state’s second largest shopping center, North of Pearl Harbor called Pearlridge, and much nearer to the island’s growth area. Apple opened a third store in the Royal Hawaiian Center in the middle of Waikiki. Honolulu residents do not shop in Waikiki so Apple will need to make it strictly on tourist trade, I am posting monthly construction photos here. The Kahala store is located right at the center of the Mall’s traffic area. Over two thousand people were waiting for the grand opening, along with reporters, camera men and one TV station. An hour after opening, and 1300 people being allowed in, the line was still as long. The first person in line was outside the mall’s door at 3AM. He bought Anime software. Other first purchases were iPod accessories and finally an iPod Nano. The first computer was a 15” MacBook Pro as a first-time Mac user. This was one of Apple’s first “no check-out counter” locations. There is also no front display case. The store is completely open to the Mall. Backlit panels promote the products and add color. The tables are wood grain, but the floor, walls and ceiling are gray. This puts the attention on the computers and iPods, but otherwise, the store is gray. Apple should rethink this. Unbelievable excitement for something that is now common. For a video by Ryan Ozawa that shows the Hawaiian Blessing go to www.youtube.com/watch?v=WPHCcK98NRo Click here for my Home Page Mahalo, Mark Wilson http://web.me.com/marktrek/Apple/Kahala_Mall.html#0 e7a8d726-cbfc-4cf5-a419-aadb6480c2b1 http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1704.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1704.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">Main Entrance</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#1 9a75ed77-b7d2-4906-ae66-bc8bdc395de2 http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1705.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1705.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">From Outside the Mall</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#2 29b9b2a4-edc6-46a5-9212-e1800c3769a5 http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1706.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1706.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">Doors Wide Open</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#3 f55ab508-f745-4e67-b935-7b2529dc5044 http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1708.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1708.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">Line Started at 3AM</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#4 f7aa24f9-3ee4-448f-8dc9-84dbb8f90bd5 http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1709.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1709.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">And Stretched</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#5 f53177ed-f4a1-4a0d-b69a-d3f205a2b454 http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1710.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1710.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">And Stretched</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#6 4f9cf68a-df39-4229-8cab-1fa39d1941bb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1711.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1711.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">Through the Mall</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#7 fa71ec7b-9e61-4418-9cd0-8cab62026931 http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1714.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1714.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">From Outside Looking Left</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#8 9263a17b-68ea-4259-83a7-25d8cd14319a http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1715.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1715.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">From Outside Looking Right</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#9 fa675b10-29da-4a49-b631-0eb55e37358f http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1717.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1717.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">Sign with Lei</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#10 43853aeb-7a0b-410d-b8f2-0bfd9f57061b http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1719.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1719.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">Welcome Announcement</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#11 4f326376-11f6-4534-8f39-ffd1d5eba369 http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1720.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1720.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">Employees Enter</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#12 b3b732df-1f35-43ef-86d5-0feb1f41306b http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1722.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1722.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">No Front Display Case</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#13 5967853f-9f06-406c-93ab-2f50353cc998 http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1723.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1723.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">Simple Apple Ad</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#14 99e1baef-290e-4572-9253-a4f3450f81dc http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1727.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1727.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">Opening Announcement</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#15 8e3245e6-afc8-430b-83a1-85592c59b1f1 http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1728.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1728.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">First Customer</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#16 d23fe4d6-1e19-40e9-89f8-2157cdef98ef http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1730.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1730.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">First Ten</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#17 417b2334-a4da-4f96-b47b-a4e3f2f7bc6e http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1732.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1732.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">Accessories</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#18 92636dc9-f996-437e-b1fa-52e628f56730 http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1736.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1736.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">Software</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#19 352a0fe5-57d1-41aa-898a-27942e67d86c http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1737.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1737.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">iMacs</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#20 013ed6b1-abdd-4c69-aa46-d1d0cfef6fb8 http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1738.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1738.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">iMacs Again</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#21 8ed48679-5ebb-4241-856f-7aab1faafe6d http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1739.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1739.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">MacBook Pros</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#22 7a84ead9-446b-45a2-9831-03fa926d6671 http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1735.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_1735.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; 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" class="Caption">No Major Changes</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#25 10acab53-0ec2-4f34-b309-2e7c04a7be72 http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_2956.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_2956.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">Traffic is Light</p></div></div> http://web.me.com/marktrek/Apple/Kahala_Mall.html#26 127c781c-e44c-4c1f-a103-f55ac636664b http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_2957.jpg?derivative=thumb http://web.me.com/marktrek/Apple/Kahala_Mall_files/Media/IMG_2957.jpg?derivative=micro <div style="padding: 0px; " class="image_cluster_layout_style_default_External_0_0"><div class="image_cluster_layout_style_default"><p style="padding-bottom: 0pt; padding-top: 0pt; " class="Caption">Space Available</p></div></div>