Kevin Nalts (see “about Nalts”) is a full-time marketer at a Fortune 500 company, and one of YouTube’s most prolific creators (with more than 777 videos seen more than 65 million times). He is passionate about how marketers can engage via social media (especially the most visceral form, online video). Nalts has published on the topic, done countless media appearances, and speaks publicly.

He also creates sponsored videos for brands and companies, which includes a creative brief, several concepts, production, rights management, and distribution through dozens of websites, including his popular YouTube channel. Unlike the evasive “viral video” marketing he mocks, his videos are distributed via his popular channels with more than 100,000 subscribers across a number of websites. See viral-video marketing case studies below, or see “Nalts in the News” for recent media appearances. To see his vital signs and demographics, check out Nalts’ TubeMogul profile. To contact Kevin Nalts for business-related issues, please use business@kevinnalts.com.

Mentos was Nalts’ first client, and sponsored him to create a series of videos to help Mentos go beyond the geyser phenomenon. The videos, for Perfetti Van Melle, were viewed more than 400,000 times on YouTube alone, and ran as 30-second advertising spots on such sites as Google Video and Break.com.

Crowne Plaza Hotels (Intercontinental Hotels Group) hired Nalts to produce a series of videos for a Phil Mickelson promotion “A Meeting With Phil.”

In a tight deadline, he created 6 videos, and distributed them through his own YouTube channel, a campaign website, and a custom YouTube channel he created and managed.

Cox Enterprises hired Nalts to join senior Coke and IHG executives to help Cox marketers understand emerging-media, and produce a series of internal videos featuring highlights of the event.

Domystuff.com partnered with Nalts to produce a video promoting its service, and the campaign included an interactive-video series that invited viewers to choose tasks for Nalts to perform live in front of hundreds at a NYC YouTube gathering.

Holiday Inn Express had Nalts consult with its brand and agency on its highly visible Smart Show program. He produced a video that cost-efficiently drove traffic to the series’ website.

GPSManiac worked with Nalts to produce two popular and well-rated comedy videos, “What GPS Thinks,” and “Poor Man’s GPS” (which included Spencer from Nalts’ “Farting in Public,” which has nearly 6 million views).

Clearpoint.com commissioned a series of videos to promote contingent-labor outsourcing. Nalts worked with the marketing team to create a concept that could simplify a complex offering, and promote it among Clearpoint’s target-audience websites. The campaign included a custom comedy website to increase the percent of viewers that visited the company’s website.

Nalts consults with Xlntads.com, a company devoted to developing amateur videos for brands. He has participated in numerous contests, and leads the company’s “Creator Ad Board.”

Readers Digest wanted to promote its robust website (www.readersdigest.com) to new audiences, and drive traffic. Nalts created a video that was seen by more than 700,000 and rated a top video of the week by viewers.

Above: YouTube playlist containing more than a dozen of Nalts’ sponsored videos.

Fox Broadcasting wanted to promote its popular “Fringe” and its new “Lie to Me” television shows via social media. Nalts created a series of videos that paid tribute to the frightening and compelling Fringe show, including a “behind the scenes” interview with the cast. The videos were viewed in excess of 500,000 times.

To learn more about scalable programs that involve online-video “stars,” see Hitviews.com.