Jonathan Steuer

72 East Third Street #2B, New York, NY 10003-0206

home +1.212.937.4355 — mobile +1.917.951.3387

Experience

Iconoculture, Inc. — New York, NY; Minneapolis, MN — 2005-2008

Vice President & General Manager, Media / Entertainment / Technology

Managed business unit of strategic consumer research and advisory company. Expanded group from two to six researchers; doubled group revenue from $1.2M to $2.4M. Expanded coverage areas to include gaming, online, social media, and music.
Provided strategic guidance and consulting services based on observational consumer research to clients including Fortune 1000 companies and major advertising agencies. Advisory services included coverage of current trends in the media, technology, and consumer electronics industries, as well as consumer perceptions, values, behaviors, and attitudes both within and outside the media and technology sectors.
Developed new products for company including a consumer segmentation tool, an on-site consumer technology showcase, and a social media workshop.

Anonymous Media Research — New York, NY — 2002 - present

Founder and CEO

Founded early-stage startup creating a patent-pending system for measuring individuals’ use of media across home entertainment devices, capturing their viewing and listening habits across television, movies, music, Internet, and videogames.

Independent Consultant — new York, NY; San Francisco, CA — 1993-present

Provided strategic and operational consulting around the launch or relaunch of Internet-based media and travel industry clients including Priceline (1997), Netscape (1997–1998), ZDTV (now TechTV) (1998), and Walt Disney Parks & Resorts Online (2002–2003). Core expertise in business strategy definition, business requirements gathering, technology and design scoping, and organizational development.

Sawyer Media Systems — New York, NY — 2001-2002

Vice President & General Manager, Professional Services

Managed product strategy and product development efforts at a venture-backed San-Francisco-based software startup that built and implemented digital media solutions for use in the enterprise, including an integrated platform for producing, managing, and distributing digital media.

Scient — San Francisco, CA; New York, NY — 1998–2001

Regional Vice President, Electronic Markets

Hired and managed staff of 10 for Scient’s startup practice on the East Coast. Scient was a leading eBusiness strategy and implementation services company that has since been rolled up into Avenue A/Razorfish.
Served as a founding member of the Scient Masters, an elite group of business, technology, and design strategists that were part of the executive team.

Managing Director, Strategist, Electronic Markets

Developed initial business strategies for over 30 early-stage venture-funded startup businesses and provided strategic guidance to companies through the development process and market launch.

WellEngaged — Sausalito, CA — 1998

Vice President, Product Development

Developed business specifications and built development and design teams for pioneering online discussion tool product. WellEngaged was a spin-off of the WELL, one of the earliest online community sites, now part of the Salon Media Group.

Cyborganic — San Francisco, CA — 1993-1997

Founder, President & CEO

Founded pioneering venture in online access, self-publishing, and community tools and services. Cyborganic provided the infrastructure for independent content providers to create and publish their works on the Web. Cyborganic and members of its community made some much-lauded forays into original programming, including the development of the content and publishing infrastructure for two Fall 1996 online serials, The Couch and GeekCereal, that represented early examples of reality programming on the Internet.

CNET — San Francisco, CA — 1995

Executive Producer, Information & Technology Architect

Worked with key members of initial startup team at CNET (now owned by CBS Corporation) to define integrated Web / television business presence. Built business case for and led specification development for integrated system for managing workflow and digital content assets.
Member of the team that designed and implemented CNET’s workflow and content management system, which ultimately evolved into Vignette StoryServer.

Hotwired — San Francisco, CA — 1993-1994

Founder, Information & Technology Architect

Founded Hotwired, now part of Condé Nast. Drove founders of Wired magazine to participate in the digital revolution in addition to covering it. Upon launch, Hotwired was the first advertising banner-supported online content site on the Internet.
Developed the vision for Hotwired, including coauthoring the initial business plan to secure funding and managing the entire production and technology staff from inception to launch.

Education

Stanford University — Stanford, CA — 1989-1995

Ph.D, Communication Theory & Research

Dissertation: Vividness and Source of Evaluation as Determinants of Social Responses Toward Mediated Representations of Agency
Research examined differential perceptions of computer-based representations of humanlike agents as social actors when portrayed via text, static images, sound, and real-time video.
Teaching Assistant Experience: Introduction to Mass Communication; Theories of Mass Communication; Communication, Technology, & Society

Harvard College — Cambridge, MA — 1984-1988

A.B., Philosophy

References available upon request

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