The way consumers interact with each other, with media, with brands and with technology is changing at a staggering rate and impacting every facet of an organisation’s behaviour, from sales and marketing through to customer service. More fundamentally, it is changing the shape of the consumer’s journey...both pre-and post purchase. Gaining an enhanced understanding of this journey, therefore, offers brands the opportunity for enhanced marketing effectiveness.

The Marketing Planning Practice was launched in April 2009 by John Wallinger.

We believe that only a broad combination of planning skills can provide clients, across a range of industry sectors, with the depth of independent, original and multi-disciplinary marketing planning and insight they increasingly require in a more fragmented and faster paced communications environment.

We have worked with a wide range of client and agency brands. To see some of our relationships, please click here.