what the press wants


MEDIA TRAINING FROM REAL JOURNALISTS


Do you ever get frustrated that your pitch to a journalist gets knocked back or simply ignored? FIND OUT HOW MEDIA TRAINING FROM A PROFESSIONAL JOURNALIST CAN HELP.


If you’d like the chance to ask highly experienced journalists WHAT THE PRESS WANTS from you and how to take advantage of it, call us. We include in our experience BAFTA judging and consultancy, assistant editorship of the Sunday Mirror and launch editing of magazines including Take A Break - see the about us page for details.


At What The Press Wants (WPW) we run tailor-made media training courses for public relations executives in which we’ll teach you:


* How to cut through the layers of marketing and corporate jargon that drive journalists mad


* How to  deliver your message straight to the pages or online sites where it will have maximum impact


We don’t outsource - the trainers own What the Press Wants Ltd, it’s literally our business to improve yours.


We won’t sweeten the pill with well-intentioned but vague tips - every minute of our full or half-day media training course is packed with practical exercises, invaluable advice and brutal truths about the demands of news and features departments that you won’t hear anywhere else.


We’re serious about what we do but, like most nationals journalists, we have fun while we’re doing it - and we think you will too. 


WPW offers PR training  that can be tailored to your company needs, in-house or externally, both at junior level or for more senior professionals who want to brush up on individual skills.


It’s especially valuable for inexperienced PR execs who need practice  in pitching to journalists (who won’t slam down the phone!)


Thanks for looking in, we’ll look forward to welcoming you to our courses.


Sally Morris

Lori Miles

Guy Clapperton


What the Press Wants Ltd: Reg. Address Hyde House, The Hyde, Edgware Road, London NW9 6LH

 

What the Press Wants - Sally Morris and Lori Miles


Phone 07786 954838

info@whatthepresswants.com








Photography: Will White

"The day has inspired us all and has focused our thoughts on making sure we get the story right for the media we are targeting, cutting to the chase when speaking to journalists, having the salient facts at our fingertips and remaining confident but not cocky!  It was also great to meet such experienced people who REALLY understand and have worked in the industry - so often training companies PR themselves too much!


For a small business wanting to broaden our media activity and increase our understanding in the most cost effective way, the 'What the Papers Want' course delivered on all counts!"


Sarah McOnie, McOnie PR, June 2009


Have done nothing but enthuse about the course since returning to the office and remain totally impressed at the way the day was run and all information that was imparted. Your combined experience totally shone through and I have a long list of notes containing what have become for me invaluable nuggets and industry insight gems.


Ruth Walters, Hotwire PR, January 2009