Books

The Female Brand: Using the Female

Mindset to Succeed in Business

The Female Brand is a how-to and how-to-think book for women who want maximize their potential (and for the men who work with them, love them and want to understand them.)

You’ll learn about important new findings in gender research and female aptitudes, You’ll get new insights into why it’s different for women in business, and why playing the game the way men do can limit your success. You’ll learn how to harness all your assets to build a successful career identity – your brand – that’s authentic, different and relevant.

Personal branding is a very powerful career tool, yet it is something that women haven’t capitalized on as much as men, and that’s something we must change.

Men don’t leave their gender-based advantages at the door when they go to work.Neither should women. This book will show you how.

Praise for The Female Brand

“In my books, I write about strong women and how they achieve success.In The Female Brand, Catherine Kaputa shows how you can do it for yourself.”

Barbara Taylor Bradford, Author of A Woman of Substance and Being Elizabeth

“Women, you have more power in the workplace than you may know. Whether you need a total career makeover or just a little refining around the edges, The Female Brand will show you how to get ahead while staying true to yourself. Empowering, insightful and fun to read.”

Clinton Kelly, Co-Host of TLC's What Not to Wear

"Catherine Kaputa turns conventional wisdom inside out. Instead of trying to emulate the masculine males that dominate the boardrooms of corporate America, women should take advantage of the unique characteristics of the female mind. A brilliant read and a brilliant strategy."

Laura Ries, author, The Origin of Brands

"In the marketplace, powerful brands win. In the workplace, a powerful personal brand gets results. Now Catherine Kaputa nails how women can truly brand themselves in “The Female Brand,” a terrific tool to help bring your authentic self to work and leave the mini-man image and behavior behind."

Mary Lou Quinlan, CEO, Just Ask a Woman and author, “Just Ask a Woman, Cracking the Code of What Women Want and How They Buy.”

Find out more about The Female Brand

You Are a Brand!: Winner of the Ben Franklin Award for Best Career Book 2007

Corporate icons, star athletes, entertainers – they all have what it takes to be in control and in demand. You Are aBRAND! How Smart People Brand Themselves for Business Success reveals the secrets and principles of how to think like a brand, harness your potential and take charge of your career, your business and your life, whether you aspire to the corner office, an entrepreneurial career, or a fulfilling second act.

Self branding can be subtle or heavy-handed, tasteful or obnoxious, out-dated or up-to-date. But if you don’t participate you will be left behind. Self branding can help you bring maximum benefit to your company and maximum benefit to your most important asset – You.

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The Female Brand: Using the Female Mindset to Succeed in Business

Catherine Kaputa. Davies-Black (NBN, dist.), $24.95 (200p) ISBN 9780891062844

Kaputa, a marketing and branding whiz, mines anecdotes from successful women and her own personal experience to sell readers on themselves—rather than trying to be “one of the boys,” Kaputa insists, women will get further in the workplace by using the strengths unique to them.

Stuffed with self-evaluation materials, direct advice and “brainstormer” exercises, Kaputa's work is a useful, well-organized primer on a familiar argument. While some of the generalizations are a bit heavy-handed—women have stronger verbal skills than men, women derive less satisfaction from high-level “workaholic” positions—Kaputa breaks down the idea of personal branding into manageable concepts: specialization, presentation and effective networking. In uncertain economic times, this text should prove useful for job seekers, the underemployed and those striving for advancement. (June)

Praise for You Are a Brand!

"The idea of self branding is Not Optional in today’s insecure world of commerce. You Are a BRAND! is an excellent and welcome addition to the all too small library on the subject."

Tom Peters

"Al Ries and I once wrote a book about personal positioning called Horse Sense. I can honestly say that You Are a BRAND! could be more helpful than our book. So, obviously, it’s worth reading."

Jack Trout, Author of Trout on Strategy

"There’s an old proverb that says ‘You eat life or life eats you.’ Catherine Kaputa and her brilliant ideas on self branding shows you how to be the diner and not the entrée."

Jay Conrad Levinson, Author of “Guerilla Marketing” series of books

“Catherine Kaputa has written an excellent complement to our book, High visibility. We talk about how the celebrity industry helps create celebrities, and Catherine talks about how any person can bootstrap themselves into visibility.”

Philip Kotler, Kellogg School of Management, Northwestern University

“Corporations Strive to market their brands. You should strive to market yourself. Here is an owner’s guide to doing just that.”

Steve Rivkin, marketing consultant and co-author of IdeaWise and The Making of a Name.

“In this new era of worldwide markets,, product branding is a necessity. When jobs across the spectrum of goods and services production are buffeted by global competition personal branding becomes an absolute essential for professional career development. In this book, Catherine Kaputa gives us a no-nonsense kit for survival in the global labor market.”

Gregory L. Miller, Chief Economist, SunTrust Banks, Inc.

"Each individual is an important contributor to the success of any corporation. Catherine Kaputa's insightful book shows you how to fully realize your potential and how to give yourself and the company maximum benefit."

Bill Roedy, Vice Chairman, MTV Networks

You Are a Brand! was originally published as U R a Brand! in hardcover. The book has been translated into Chinese, Japanese and Portuguese.