Brand Yourself for Success
Catherine Kaputa
From Madison Avenue to Wall Street to the halls of academe to founding a New York City-based brand strategy company, Catherine Kaputa’s experience has taught her how to brand products, services and herself.
Now, Catherine shows others how to apply the
principles and strategies from the commercial
world of brands to your most important product
- You.
Catherine is the author of the award-winning
You Are a Brand, How Smart People Brand
Themselves for Business Success, winner of the
Ben Franklin award for best career book 2007,
a bronze medal in the IPPY awards and a finalist
for 2007 career book in Foreword magazine.
Her new book is on women and success, titled
The Female Brand: The Advantage of the Female
Mindset in Career Success
(Davies Black, June, 2009).
As SVP, Director of Advertising and Community
Affairs at Citigroup Smith Barney, she was
responsible for world-wide branding and
advertising at well-known financial services giant
for over ten years. Her role included overseeing
all advertising: corporate image, wealth
management, investment banking, and internet
campaigns, many of which won awards for
creativity and effectiveness.
Catherine cut her teeth in brand strategy and advertising at two major ad agencies. Serving as VP, Management Supervisor, Catherine led the award-winning I Love New York campaign at Wells,Rich, Greene, where she recruited celebrities and Broadway stars to appear pro-bono in the dazzling New York City commercials. Catherine’s first job in advertising was under the marketing gurus Al Ries and Jack Trout at Trout & Ries Advertising. Catherine has also taught branding and advertising at New York University, Stern School of Business.
In 2002, Catherine launched SelfBrand, a New York City-based brand strategy company that works with people, products and companies (www.selfbrand.com).
She has been featured on NBC, ABC, MSNBC, The New York Times, Fortune, CNN/Money, Pink magazine, Investors Business Daily, PM magazine, Tom Peters.com and a host of other print, radio and webzines. Her articles on branding have been published in The New York Times, T + D magazine, the leading magazine for training and development and other print and on-line publications.
Catherine has been a brand builder and rebrander throughout her life. Originally a journalism and advertising major at the Medill School of Journalism at Northwestern University, she switched to fine arts her senior year.
Pursuing her interest in Japanese art history, she earned an M.A. from the University of Washington, and was a Ph.D. Candidate at Harvard University. She won a two-year scholarship from the Japanese Ministry of Education (Mombusho) to study at Tokyo University, and was a Smithsonian summer fellow in Washington D.C. Catherine translated a book, Kano Eitoku and the Kano School of Painting from Japanese (Kodansha) and co-authored Asiatic Art in the Seattle Art Museum.
And no branding move in her career was more extreme (or took such a complete brand makeover) than the leap she made from being a Japanese art historian to an executive in the branding world of Madison Avenue.
Catherine lives in New York City with her husband and son.
Empowering People to Own Their Career Success
Catherine Kaputa
212.662.4734
The Blog: www.artofbranding.com
www.twitter.com/catherinekaputa
SelfBrand
336 Central Park West, Suite 8F
New York, NY 10025
Copyright SelfBrand LLC 2009
Keynote Speaker
Kaputa is known for her compelling content on personal branding and entertaining style. Her keynote talks often include videotape of SelfBrand’s provocative interviews. She also does industry specific talks to make the talk relevant and inspirational.
Workshop Leader
Kaputa’s You Are a Brand!workshops break down the idea of personal branding into manageable concepts: finding your “big idea”, “packaging” Brand
You and developing an action plan for career and business success. Her Female Brand workshops on female leadership are designed to bring more women up the pipeline into leadership roles.
Town Hall Moderator
Quick on her feet or with a quip, Kaputa makes an excellent moderator or emcee for your event. Her ability to work well with senior executives as well as questions from the audience ensure a lively and interesting meeting.
Panel Expert
An award-winning author and best-selling author, Kaputa is a compelling panelist on personal branding and female leadership.
Spokesperson
A frequently-quoted expert on self branding, Kaputa brings credibility and ease with media.